Martha, just three-years-old, stole the hearts and hurt the eyes of the crowd in northern California on Friday when she plopped down on her side and a drooped her long face across the floor when she should have been performing for the panel of judges. So convinced were the judges that they didn't even wait to hear her signature snore to give her the award.
Martha's win sees her owner, Shirley Zindler, walk away with $1,500 (1,340 euros), a shiny trophy and a trip to New York for media appearances for her and her pooch.
When Kerry Sanders of American TV network NBC News, one of the three judges, asked Martha "Do you know you just won the World's Ugliest Dog Contest?" Zindler responded for her: "I'd gloat, but I need a nap."