But according to new claims, Rihanna's romance with Hassan Jameel is what caused her so-called feud with former pal Naomi Campbell.
The Sun reports that the supermodel, who is thought to have dated the Saudi businessman last year, is disgruntled the singer, 29, and Hassan have fallen so hard - as she hates feeling 'second best'.
Scroll down for video
Smitten: Rihanna has told pals she is 'in love' with the Saudi businessman (above right), heir to his family's mammoth £1.5billion fortune
According to the paper, Naomi, 47, is not impressed Hassan has chosen the singer over her - while Rihanna has fallen so hard for him, she is not willing to back down.
A source revealed: 'They're both formidable women. No one knows exactly what went on between Naomi and Hassan but she certainly doesn't like being second best.'
Former flame? A source said, after Hassan was seen kissing Rihanna: 'No one knows exactly what went on between Naomi and Hassan but she certainly doesn't like being second best'
Adding that the Work singer was in too deep to stop the romance, they continued: 'Rihanna is someone that falls hard for someone, and nothing can get in the way.'
Naomi's romance with Hassan never confirmed, but the pair were pictured looking cosy in July last year, when they attended the British Summer Time Festival together in London.
MailOnline has contacted representatives of both Rihanna and Naomi for comment.
Cutting ties: They added the singer was in too deep to stop the romance for Naomi: 'Rihanna is someone that falls hard for someone, and nothing can get in the way' (pictured in 2014)