October is Sudden Cardiac Arrest Awareness Month, which represents a critical initiative by the Heart Rhythm Society to raise awareness for Sudden Cardiac Arrest (SCA) and help the public become more familiar with what it is, how it affects people, and what can be done to help save lives.
The Society's award-winning "Apples and Oranges" campaign uses a simple analogy to educate people about the difference between a heart attack and SCA. More than 65 percent of Americans not only underestimate the seriousness of SCA, but also believe SCA is a type of heart attack. The campaign targets heart attack survivors, who are at the highest risk for SCA, and stresses the importance of maintaining a healthy heart lifestyle and learning critical risk markers, especially their Ejection Fraction (EF).
This public service announcement explains the dangers of SCA and features Emmy-award winning journalist Shaun Robinson.